Why insight has never been more important or powerful at the National Trust
Data at the National Trust is collected on a huge scale and right now, we’re transforming how we use data and insights to enable us to better communicate and engage with our diverse range of supporters. Having invested significantly in our infrastructure and information systems, we want to ensure that we’re drawing more insight from the information we have; insight that will give us a deeper understanding of our supporters and customers’ attitudes, behaviours and motivations. In order to do this, we’re recruiting a Insight and Supporter Data Director who will bring our data science and data warehouse teams together with our insight team, integrating them into one strong function that will deliver a best-in-class approach to data and insight.
“The core of the Systems Simplification Programme [SSP] involves consolidating all of the information we have about all of our supporters – not just our four million members. We also have a lot of people who donate to the organisation, a lot of people who leave money, people who shop in our shops, stay in our holiday cottages. We’re consolidating all of that information into one single data warehouse that is going to provide us with the rounded picture of our supporters which we can use to derive insight.” Dean Jones, Head of Data Science explains.
“SSP will transform the information systems at the National Trust to give the people working at the Trust the tools to do their jobs more efficiently and also, crucially, to talk to our supporters in a more personalised, relevant way.”
Such plans and progress makes it a hugely exciting time to work in Data and Insight at the National Trust. We recently beat fierce competition, from the likes of Havas, GSK and Unilever, to win two Data IQ Talent Awards. We want to build on these achievements and we’re currently looking for a visionary leader to implement a pivotal new department and shape an insight strategy that will ensure the delivery of our cause – now and for centuries to come. As Europe’s largest conservation charity, we are committed to having an upmost and in-depth knowledge of who our members are, and what excites them.
Sound like your kind of insight challenge? Make your mark as the National Trust’s Insight and Supporter Data Director. Find out more and apply for this rewarding opportunity here.