Writing the next chapter
In my previous blog, I wrote about how far we’ve come as a Brand and Marketing team and, in turn, as an organisation. We’ve driven real change, delivered some brilliant work, including our 50 things to do before you’re 11 ¾ and “I oak leaf” campaigns, and achieved many impressive results. Of course, there’s more to do. But after three incredible years, it’s for someone else to make happen as I leave the Trust for pastures new. Delhiin India, to be exact. Saying goodbye to the Trust will be bittersweet: I’ve loved every minute of my time here and I’m incredibly proud of everything we’ve done and the team we have; however, the opportunity to live in India was just too great to pass up.
So, what sort of person will make a great Director of Brand and Marketing for the Trust? Why apply? First and foremost, they’ll need to be really passionate about who we are and what we do, particularly the outdoors and the potential that offers up. They will need to be collaborative too, comfortable working in a complex, matrix management organisation. And, naturally, they’ll need to be a strong brand and commercial marketer and able to lead our commercial businesses (retail, catering, holiday cottages), as well as an inspirational leader. It’s important that they can show where they’ve delivered change and transformation. And they need to be a clear, confident, credible communicator – after all, the Director of Brand and Marketing has a seat on the Trust’s Executive board and is the Trust’s brand and marketing voice.
That’s the who, now the why. For me, it comes back to having real love for the National Trust and the brand. That’s certainly why I came to work here. The Trust is an iconic brand, well-recognised and well-loved. We are open to new thinking, to new ways of building and deepening relationships with our audience. We’ll continue to embrace digital too, making the most of all channels and platforms to ensure that we’re creating and continuing important conversations with our supporters. It’s a genuinely exciting time to come and work with the Trust. So if this has pricked your interest, head to www.ShareTheLove.org.uk to find out more about the role – and if it is the role for you, good luck in your application!
Clare Mullin is Director of Brand and Marketing