Mumsnet Awards win

Published : Mon 26th Nov Author : National Trust

Mumsnet Awards win

We've picked up two prestigious awards from online giant Mumsnet, the UK's biggest and most influential parental website

Mumsnet launched the Family Friendly programme in March 2011, responding to research that showed that 93% of Mumsnet users said that Britain's businesses weren't family friendly enough.

The awards were established to recognise companies for their contribution to family friendliness, with bronze, silver and gold categories awarded following internal reviews of their family friendly practices, and 'secret shopper' scrutiny by teams of Mumsnet users. Areas covered included customer service, value for money, HR policies, training, and how companies communicate their family friendly policies to staff.

This year, we are one of four organisations to receive a gold award, with the judges being particularly impressed by our flexible working offer.

We also picked up the Mumsnet Innovation Award for our newly launched Kids Council initiative. The judges were impressed with how we engaged with families and recruited ten children to advise us on how to make visits to our places as enjoyable as possible for families

Mumsnet CEO and Co-Founder Justine Roberts said:

"It is great to see so many companies embracing the idea that being family friendly can be good for business. Mumsnet users consistently tell us that flexibility at work is a priority, as is thoughtfulness about the challenges facing families in their daily lives. Many of our award winners have addressed these issues head on, and we're pleased to be making a difference, one company at a time."

Tony Berry, our Visitor Experience Director, said:

"We are delighted to have achieved a Gold in the Mumsnet Family Friendly awards. Mumsnet put us through our paces with a rigorous internal and external survey with staff and visitors alike, so we are really proud to be recognised by staff and visitors for all that we do to be as family friendly as possible. This award now challenges us to consistently reach that gold standard. Our family visitors are incredibly important to us and we look forward to working in partnership with Mumsnet and Mumsnetters to place a renewed focus on our offer for families in 2013."