Brand and Marketing
Iconic brand, tick. Incredible story to tell, tick. Talented in-house marketing agency, double tick. Our vision is clear, our cause is strong and millions of people love the special places we look after.
The places we help everyone to enjoy might be rooted in history but our marketing is far from behind-the-times. We’re joining up the dots and strengthening our approach to make sure people feel emotionally connected with, and inspired by, our cause. An exciting time? Absolutely. An extraordinary opportunity too.
Over recent years, our marketing activity has come on leaps and bounds. We’ve drawn on insight to reach out and engage new audiences in bolder, more creative ways than ever before. We’ve amplified our brand and put in place powerful tools and strategies to deliver on ambitions. Right now, it’s about building on this – and we’re looking for imaginative, creative sparks to help us do just that.
What’s the next chapter for National Trust Brand and Marketing? That’s where you come in. We want our brand to be more valued and our cause better understood. We want individuals – of all walks of life, ages and interests – to get what we do, what we stand for and how we’re relevant to them. This isn’t transactional marketing; we need people to be involved with us and emotionally engaged in order to continue our work. This is marketing with feeling. Marketing with a purpose. And our in-house agency are constantly advancing to make sure we’re doing things in the most joined-up, consistent, effective ways.
Brand and Marketing is at the heart of the important relationship between people and places so, whichever role you join us in, you’ll have the power to make a genuine impact on the future of the National Trust. It’s a time of transformation and we need creative brilliance, bold ideas and influential insight to lead us forward. Have a look around, read our people’s stories and scroll on down to find out about our latest Brand and Marketing vacancies.
What we've been up to
Ten reasons you’ll love working here
Award-winning work, successful multichannel campaigns and brand spanking new systems – we’ve come a long way in Brand and Marketing. Right now, it’s about getting our cause more and more embedded into everything we do in marketing, communications and beyond. We want to keep using this to differentiate ourselves and how we continue to grow awareness of National Trust as a charitable organisation.
“What I really love about the culture here is the sense of empowerment. There’s such a variety of work happening throughout the department that it’s a really exciting time to be working in Brand and Marketing. There’s a real opportunity to influence what we do, and the way things are done, which I find hugely motivating.”
Melanie Nursaw, Marketing Manager – Membership Recruitment
We appreciate you have important lives outside of work so we’re fair and open when it comes to flexible working. And where else are you going to get to explore enchanted forests, castles and coastlines in the name of research?
“We have a huge amount of knowledge and skill in-house, including data, insight and channel expertise. And we deliver such a wide range of work – from national TV ad campaigns to direct fundraising campaigns. There’s a real array of marketing challenges to get stuck into.”
Jenny Browne, Campaign Planner
“The projects we’re working on right now will really help to shape our future. Projects like brand development, website personalisation and the integration of offline and online analytics. The combined impact of these projects has the potential to be very powerful.”
Ellie Denney, Digital Marketing Manager
“Right from my interview, it was clear the National Trust was hungry. It wanted innovation and was challenging brand perceptions. It was starting to talk more about the outdoors and being more visible to families. It was becoming more relevant. And that passion, coupled with huge levels of empowerment, fuels creativity and an appetite for trying new things.”
Mark Scott, Marketing Agency Director
“I came from an agency background and was pleasantly surprised by how much dynamism and verve there is to the organisation, and it’s about so much more than just country houses. There’s a really constructive and collaborative atmosphere where you’re congratulated for a job well done.”
Tom Barker, Head of Digital
“We firmly believe in our cause – to look after special places for ever, for everyone. And we can only do by continuing to inspire the nation with passion for the places they love. We’re working to deeply understand the behaviours and motivations of the multi millions of visitors and members, so we can offer truly bespoke experiences and give them even more reason to love – and support – what we do. Insight now sits at the heart of our organisation.”
Jackie Jordan, Director of Brand and Marketing
Marketing here is far from just transactional or getting people to buy a product. You’ll be at the heart of the relationship between people and places. You’ll inspire deep, meaningful emotional connections, promoting one of the nation’s best loved brands and encouraging supporters to visit, join, donate or volunteer. Everything you do will have purpose and you’ll be encouraged to do it in the best, most consistently brilliant ways.
Brand and Marketing people
Working for the National Trust is always intriguing. We deliver everything from national TV ads to direct fundraising campaigns and have such a breadth of skills in-house (data, insight, channel expertise) that there is always an array of marketing challenges to get stuck into.
My favourite campaign that I’ve worked on is ‘50 things to do before you’re 11 ¾’. I was part of the planning process, looking at how we continue to remain relevant to our audiences.
Digital Marketing Manager
I am working for a brand I believe in. Because people care here, they’re driven and full of ideas. I love that I’m surrounded by people who inspire me every day.
I’ve enjoyed working on the supporter loyalty programme, getting the right techniques in place to enable a data driven, personalised approach to our marketing. There’s a lot to get excited about now – brand development, website personalisation and some really powerful projects.
Head of Digital
Working for the Trust is different! I’d worked in agencies before and was pleasantly surprised by how dynamic the National Trust is. There’s a constructive, collaborative culture where success is shared and you’re congratulated for a job well done.
My favourite piece of work so far is our new mobile app. We launched it in June 2015 as part of our on-going member retention strategy. A key feature is geo-fencing where users are welcomed on their property visits and given suggestions about how to make the most of their days.
Marketing Manager - Membership Recruitment
Working in Marketing here is creative, varied and empowering. How we do things in the in-house agency is changing, which provides numerous opportunities for innovation and creativity. You’re given a sense of empowerment and have a real opportunity to influence what we do and the way we do things.
I recently led on a pilot, which looked at how we can increase the visibility and relevance of our cause through visitor experience. It was such a fantastic project to be involved with as it touched so many different areas of the organisation and delivered insightful learnings.