Why Commerce and conservation go hand in hand

Published : Tue 10th Jan

How do we balance commerce and conservation at the National Trust? From our gift shops to our holiday cottages, commercial activities are a core part of the Trust and one of our most important income streams. We cannot survive on our members’ funds alone. Whilst they make up a huge amount of our conservation efforts, the additional revenue that our commercial activities generate is vital to ensuring that we’re able to preserve and protect the heritage of our places and spaces for ever, for everyone. That’s why we need to embrace and enhance commerce at the National Trust. It’s something that we should be proud of; not commerce for the sake of commerce, but in fact, paramount to enabling us to fulfill our cause: conservation.

Naturally, our commercial activities reflect the quality and ethos expected of the Trust and uphold the integrity of our cause – we wouldn’t have it any other way. And we’re constantly improving our tools to make sure we’re delivering a first-class customer experience across our commercial services. Every pot of marmalade we sell, every lunch we serve and every holiday cottage we rent enables us to continue to care for our special places and spaces.

Two customers buying sweets from two National Trust members of staff

While we’re a charity, we need to think like a business. We need to make sure we’re making the most of every opportunity, every penny of profit. Our next challenge is to secure the perfect balance between business and charity in order to achieve our aspirations. That’s why we’re looking for a Commercial Director to join us; someone who will take the lead on all commercial activities across the Trust.

This is a role with huge scale and scope; a truly unique opportunity for the right person. Where else would you have the chance to oversee the commercial activities of over 300 properties across England, Wales and Northern Ireland? Our new Commercial Director will have the commercial integrity to take what’s already great and make it more profitable, and use their experience to suggest successful new ventures, too. We’re looking for someone who can inspire, influence and rally commercial teams across the Trust to help us deliver our commercial strategy and achieve our great ambitions.

This is your chance to make a huge impact on a renowned charitable organisation where you’ll see the effect of your work reflected in the success of our conservation efforts. As Commercial Director, you’ll help us look after our special places and in return, you can be sure that we’ll look after your career.

Conservationists working on Clandon Park restoration project